Most structured data is ignored. A short list of types still earns rich results in 2026.
There are hundreds of schema types and search engines use a small fraction of them. Adding more markup is not a ranking factor on its own.
What still pays off
- Product with offers and reviews
- Article with author and dates
- Organization with logo and profiles
- Breadcrumb on every deep page
Markup is a label on the box. It only helps if the box is worth opening.
Takeaways
Validate on every release, keep the markup true to the page, and skip types that never show a rich result.
