Small fixes rarely look exciting in week one. Twelve months later they are the whole graph.
A faster template, a cleaner sitemap and fewer redirects will not double your traffic next week. They do something better: they make every future page rank a little easier.
Interest on good plumbing
When crawlers waste less time, they find new pages faster. When pages load quicker, people stay longer. Each gain feeds the next one.
Technical SEO is the interest rate on all your other marketing.
How to measure it
- Time from publish to first impression
- Share of pages with any impressions
- Organic sessions per published page
Takeaways
Track the slow metrics, not just rankings. They tell you whether the foundations are getting stronger.
